Half the money I spend on advertising is wasted!

Half the money I spend on advertising is wasted!

“I know half the money I spend on advertising is wasted… I just don’t know which half!” I used to think this famous statement was really clever and a wry comment on the hit-or-miss nature of marketing. Now I know more, I think otherwise. I would love to be able to...
Are you waiting for a brand new idea?

Are you waiting for a brand new idea?

Are you waiting for a brand new idea?   Every cat has a favourite tree! Are you waiting for a brand new idea of developing one? There’s nothing more frustrating than trying to think of a brand new idea. It often feels as if the more you think about it the...

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