5 Things You Should Be Doing With Your Social Media

Social media should be an important part of your marketing strategy, but just because you are using social media doesn’t mean you are getting the most out of it. Let’s look at 5 things you should be doing with your social media.

 

#1 Facebook Ads That Have Dark Posts

We are told over and over again how important it is to have a presence on social media that the concept of dark Facebook posts seems contradictory. However, some of the top brands have learned how to enjoy success by publishing a post that does not appear on the newsfeed of their fans until they convert it into an advertisement. This is an excellent way to run two tests before you go widespread with a public post. Testing an ad with a dark post can help you to get more out of your Facebook ad budget.

Testing a Facebook ad with a dark post can help you to get more out of your ad budget. Share on X

 

#2 Influence the Friends of Your Twitter Followers

If you offer a great deal or discount your followers are going to share it with their friends. This is a great way to expand your reach. To help drive the sharing factor you can offer something free or discounted to the friend of your follower. For example, Starbucks offers friends of followers a 2 for 1 deal. This encourages sharing.

Offer something free or discounted to the friend of your follower to help drive sharing on Twitter Share on X

 

#3 Join Conversations that are Relevant

It can be hard for a brand to take a stand on a particular issue without the worry of alienating some of their customers. By sharing public conversations that you feel are relevant you give your customer the option of reading/watching without directly engaging the subject. This has less risk for you and your business. Do reply to conversations relevant to your business that won’t make your customer feel alienated or uncomfortable.

Share public conversations that you feel are relevant and do reply to conversations that are relevant to your business Share on X

 

#4 Keep it Brief

Did you know that the perfect Facebook update length is less than 40 characters even though you can use 63,000? Many of the largest companies follow this rule of thumb and enjoy great success, so perhaps now is a good time to take note. A good post will have minimal characters but be highly effective and engaging. Don’t be afraid to experiment and find your ‘sweet spot’.

Did you know that the perfect Facebook update length is less than 40 characters even though you can use 63,000? You need to find your sweet spot. Share on X

 

#5 Launch New Products Using Social Media

If you have something you want to promote or a new product your social media audience is your best option. Your followers are likely to share your post on Facebook and on other social media platforms.

 

 

Your followers are likely to share your new product launch post on Facebook and other social media platforms. Share on X

Were you aware of any of these 5 things? You are now, so put them to work.

Takeaway Tip:

Get more out of your social media by doing the 5 things in this blog to help you become more effective.

Get more out of your social media by doing the 5 things in this blog to help you become more effective. Share on X

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