2018 Holiday and Events Calendar! (Free download)
When planning your Social Media, do you struggle with what to post? One of the things I hear most often is that trying to think of content is a challenge. If that sounds like you, use our 2018 Holiday and Events Calendar to give you some inspiration!
In my post, What to Say on Social Media, I shared the 3 E’s and 3 Q’s formula to give you some ideas to think about and in my A Beginner’s Social Media Recipe in just 12 Steps blog I gave you a format for a daily theme. Today, I want to talk about using main holiday and events days and also unique and quirky theme/celebration days to boost your social media content.
While you do need to promote your business on social media, I recommend using the 80/20 rule. This means that for every five posts you publish, only one should be directly promoting your business. The others should be a mix of business related, fun or inspirational posts. This type of content demonstrates your general expertise but also gives your audience a chance to get to know you and your business. And, as we all know, people buy from people they know, like and trust!Use the 80/20 rule when promoting your business on social media. For every 5 posts make only 1 promotional. Click To Tweet
Using Main Holiday and Events
Using main holiday or events days to theme your promotional activity lets you ride the wave of the general conversation (known as ‘trending’ on Twitter) around an event. The obvious ones are Christmas, Easter, St Valentine’s but also St David’s Day, St Patrick’s Day, St George’s Day, the Winter Olympics or the Winter Paralympics (which are just about to start).Ride the wave of trending events by using main holidays and events to market your business. Click To Tweet
I’m absolutely certain there are going to be a lot of promotional events around Prince Harry’s and Meghan Markle’s wedding on 19 May! (Known in the trade as newsjacking).
Though we’re already partly through this year, we thought you might like a free download of a few of the special holiday and events days happening this year! Just click on this link or the image below to download your free PDF:
Need inspiration for what to say?
If you’re still struggling with what to say and need even more inspiration, we have the answer for you!
Our Monthly Social Media Planners have everything you need to make your Social Media awesome! With our Social Media Planners, you’ll never be without an idea of what to say again. You’ll know what, where, and when to post on social media to attract your ideal clients every day.
The March and April Planners are ready now and both have over 300 ideas for you to try! You can buy the Planners for just £9.50 a month. So you don’t feel overwhelmed, we’ll send the next month’s planner to you in the first week of the previous month. For example, May’s Planner would be sent to you during the first week of April, June’s Planner the first week of May and so on. Click this link to find out more.
How to Use Quirky, Unique Celebration Days for Marketing
One of the things I discovered when researching the monthly Social Media Planners was the amazing number of quirky, unique, weird and wonderful celebration days there were! These make fun and interesting posts that can be something different from your business, such as National Hug Your Cat Day on 4 June. After all, who can resist a cute cat on social media? Perfect opportunity for a selfie with your cat - lets people see you and shows you love animals!
There are also special days linked to businesses and charities. Here are just a few examples:
- National Proofreading Day - 8 March
- Alzheimer’s Society Cupcake Day - 14 June
- World Wide Web Day - 1 August
- World Diabetes Day - 14 November
There are lots of specific days for different professions, such as International Accountant’s Day, on 10 November if you’re interested. You need to brainstorm which holidays make sense for your business, your brand and your audience.
Have fun with these and let your personality shine through! Don’t forget we’ve done all the work for you in our Social Media Planners!Have fun with quirky, unique celebration days in your marketing! Click To Tweet
Today’s takeaway tip is:
Boost your social media content by using both main holidays and quirky themed days. Let your personality show through!Takeaway Tip: Boost your social media content by using both main holidays and quirky themed days. Let your personality show through! Click To Tweet
Don’t forget to download your free PDF copy of the Holiday and Events Calendar. No need to sign up for anything!
If you like the images in our blogs, these elements are all available for you to buy and download from our Collection, together with instructions on how to make your own images in our How-To section.