6 Reasons Why You Need to be on Social Media

 

Are you still not sold on social media as a great way to boost your business? Or perhaps you don’t think it’s worth the time or can’t think of what to say? Social media websites like Facebook, Instagram, LinkedIn and Twitter are extremely important for any kind of business today, whether online or off. There are a number of important benefits to using these sites, so it’s time to get on board. Here are our top 6 reasons why we think you should be there:

1.  Everyone’s Getting Social

One good reason to be on social media is the simple fact that hundreds of millions of people all over the world are there and, love Facebook or hate it, over half the UK population is on it. Facebook, YouTube and Instagram are among the most used sites on the Internet. That’s why creating a profile for your business and reaching out to users on social media gives you tremendous reach for gaining new customers and spreading brand awareness.

Reason 1 - Simple fact is that hundreds of millions of people all over the world are there and, love Facebook or hate it, over half the UK population is on it. Share on X

2.  Your Customers Are There

No matter what products or services you offer, your customers are on social media. People are increasingly using social media sites to find products, service, and brands they love. Customers use these sites to connect with local businesses they use or to discover new businesses and services.

Even if you’re a restaurant, plumber, shoe repair shop or something else not at all tech-related, people are looking for what you offer on social media. Offline businesses can leverage these sites to offer coupons and exclusive deals.

Reason 2 - Your customers are there. Customers use social media site to connect with local businesses they use or to discover new businesses and services Share on X

3.  Direct Communication

It gives you a chance to communicate directly with your customers, which is a priceless opportunity and something other forms of marketing don’t allow you to do. When a customer follows your business, your updates, posts and other content appear on their news feed. Social media gives customers a place to contact you directly and allows you to have authentic conversations with them.

Reason 3 - Direct Communication. Social media gives you a chance to communicate directly with your customers, which is a priceless opportunity. Share on X

4.  Engagement and Retention

You can get your customers to engage directly with your brand, which leads to retention. They’ll stay with you and always choose you over your competitors if they feel that they’re a part of your business. You can accomplish this through contests, giveaways and any kind of content your fans can interact with.

Reason 4 - Engagement and Retention. Through social media, you can get your customers to engage directly with your brand, which leads to retention. Share on X

5.  Branding Benefits

Because it offers another touchpoint with your market, social media is an excellent tool for branding. You can use it to establish a consistent brand image so potential customers will recognise you more easily. You can also build your reputation with good quality content and customer testimonials.

Reason 5 - Branding Benefits - You can use it to establish a consistent brand image so potential customers will recognise you more easily. Share on X

6.  Valuable Customer Data

Social media is the answer to a marketer’s prayers because it gives you valuable data about your target market. On sites like Facebook, users put various kinds of information on their profiles. This information ranges from demographics, like age and location, to highly personal data such as their likes, dislikes and feelings about the brands they love.

Reason 6 - Valuable Customer Data. Social media is the answer to a marketer's prayers because it gives you valuable data about your target market. Share on X

 

So now you know why you’re missing out perhaps it’s time to seriously consider adding one or two of the platforms to your marketing mix to help your business grow. Remember, you don’t need to be on all of them to be effective. Choose the ones where you know your customers are lurking!

Cross-promote through other social media sites. Ask your Twitter, Pinterest, YouTube, Instagram followers to follow you on Facebook and vice versa. #BYOGD #FacebookTip #DesignwithCCC Share on X

I’ve found one of the stumbling blocks for small businesses is what to say and when on social media so take a look at these blogs which you may find helpful:

There are also plenty of videos on using Canva to create visual images to go with your posts on our How-To page.

Hope that helps!