Half the money I spend on advertising is wasted!

Half the money I spend on advertising is wasted!

“I know half the money I spend on advertising is wasted… I just don’t know which half!” I used to think this famous statement was really clever and a wry comment on the hit-or-miss nature of marketing. Now I know more, I think otherwise. I would love to be able to...
Mother’s Day – A time to say thank you!

Mother’s Day – A time to say thank you!

Mother’s Day - A time to say thank you! A new year brings a rush of anniversaries and celebration days - Valentine’s Day, Lunar/Chinese New Year, St David’s Day, St Patrick’s Day, Easter and, of course, Mother’s Day. It’s always...

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